Judgment, on call
Advisory
Senior operators in the room for the decisions that compound — pricing, sequencing, hiring, architecture, and the ones you have not thought to ask about yet.
Advisory at Metacogni is not a quarterly check-in with a partner who skimmed your deck on the way to the meeting. It is a standing working relationship with operators who have carried the same problems you are carrying now, in the same order.
We spend the first weeks understanding how decisions actually move through your company — who has context, who has authority, and where those two diverge. That map is usually more diagnostic than any metric on your dashboard.
From there the cadence is yours. Some founders want a weekly two-hour session on a single hard thing. Others want someone reachable at ten at night when a term sheet lands. We are set up for both.
What you get
- A dedicated lead advisor who stays with you across the engagement
- Weekly or biweekly founder working sessions
- Product, pricing, and go-to-market strategy review
- Technical architecture and build-versus-buy assessment
- Fundraise positioning, narrative, and investor targeting
- Written decision memos you can circulate to your board
Right fit when
You are making decisions faster than you can evaluate them, and the cost of getting the next three wrong is measured in quarters rather than weeks.
Typical engagement
Three or six month advisory terms, renewable. Structured as a fee, an equity allocation, or a blend — decided before we start, never renegotiated mid-flight.